National Breast Cancer Foundation Partners with Razer and Paidia Gaming for Breast Cancer Awareness Month
Paidia Gaming and Razer have joined forces to provide help and inspire hope to women facing breast cancer through NBCF’s lifesaving programs and services.
Oct 5, 2022
Frisco, TX – October 5, 2022 – National Breast Cancer Foundation (NBCF) is pleased to announce a new year-long partnership with Razer, the leading global lifestyle brand for gamers, who will be hosting multiple activations throughout the year to raise awareness and funds for breast cancer awareness. During October, Razer will be donating part of the proceeds from the sales of its Quartz streaming line and gaming chair to help fulfill NBCF’s mission of Helping Women Now®.
“We are so excited about this partnership and the opportunity to encourage the vast gaming audience to be aware of their breast health, while also making a difference”, said Michelle Romanczukiewicz, Sr. Manager of Strategic Partnerships at NBCF. “This partnership is bringing the gaming community together and the impact goes beyond awareness as the funds raised will be able to impact the lives of women facing a diagnosis right now.”
Working alongside Razer to support their campaign initiatives is Paidia Gaming who seeks to elevate the gaming space by giving women a safe platform to share their voice. Paidia Gaming and Razer have joined forces to provide help and inspire hope to women facing breast cancer through NBCF’s lifesaving programs and services.
During the month of October, Razer and Paidia Gaming will be holding three main activations hosted by YourPrincess to raise awareness about the impact of breast cancer. The first activation is the Press Enter: Rise Edition panel: an intimate and informative session featuring Kevin Hail (NBCF President & COO), Cinthia Gonzalez (NBCF Director of Education and Outreach), Pamela Horton (Cancer Survivor & #TeamRazer Streamer) and Walanika Lum (Breast Cancer Survivor). The second activation will take place during RazerCon 2022, Razer’s annual digital celebration of all things gaming and more, which is taking place on October 15th and finally the YourPrincess Rivals Rise Edition: A League of Legends Tournament.
“Being a women-led gaming organization, it is important to our team to raise funds and awareness for the social and health issues that face diverse gamers outside of playing,” says Jill Kenney – CEO Paidia Gaming. “Breast cancer is the most common cancer and the second leading cause of cancer death among women. Alongside YourPrincess and Razer, we want to do all we can to help make a difference for people affected by breast cancer.”
Paidia is an inclusive gaming community that empowers gamers to safely connect, learn and play. Founded and supported by a diverse group of women, Paidia is led by industry experts who are motivated to provide sophisticated solutions that encourage positive voices within the gaming community. The fully-integrated portal delivers a secure environment for gamers in search of a supportive, inclusive and kind community. It features media and content experiences, tournaments and gameplay, rewards and prizing, live and on-demand classes, as well as the opportunity to engage with like-minded gamers.
Paidia: A word covering the spontaneous manifestations of the play instinct & the goddess of play and amusement.