Our team is led by a diverse group of women who are next-level thinkers in the space of innovation, technology, gaming and media
Co-Founder & Chief Executive Officer
Jill is a senior omnichannel marketing expert with over 15 years of experience working with global brands. Prior to joining Paidia, Jill was the Head of Media Network for Red Bull Canada, leading the team responsible for reaching a Gen Z audience through unique and engaging content and experiences across multiple platforms in gaming, sports and culture. Jill is an innovator with an entrepreneurial mindset.
Partnership Activation Manager
Camille is a gaming and esports host, producer, and communications expert with over 10 years of experience in the industry. She has served as a host for numerous tournaments and gaming events; including Mortal Kombat Klash, Nintendo Canada's A Very Mario Trivia Experience and EGLX; and collaborated with various brands; including Xbox, PlayStation, Ubisoft, and Activision.She is an active member of Black Game Pros and South Asian Middle Eastern Pros.
Illustration Art Direction
Kelly is a creative professional with over a decade of experience in a wide range of visual enterprises. From game dev concept art to advertising, marketing, and streaming, their experiences cover a broad spectrum of visual aspects in the gaming and entertainment industry.
Co-Founder & Head Narrative Designer
Stef is a content creator with over a decade of experience in gaming, fashion, and transgender education, and has been helping brands build their identity throughout her career. Gaming has been a lens of self-discovery throughout her life and in her work she strives to share the enriching value of games while studying them as a storytelling medium. Her streams on Twitch emphasize the joy of play and the exploration of games as hand-crafted worlds. A storyteller at heart, Stef believes digital worlds can teach us a lot about ourselves and the real world around us.
Partnership Activation Manager
Aleirri is a passionate esports and gaming project manager. Her experience is extensive, having worked on major titles such as Hearthstone, Call of Duty, Gears of War, and most recently FIFA, including global championship programs with Blizzard and Electronic Arts. For 9 years her primary drive has been to create memorable and meaningful experiences in gaming while promoting inclusion and diversity, a sentiment which echoes throughout her work.
The creative glue behind an impressive variety of Esports and Gaming content Vero has been playing on “Hard Mode” for the past 7 years. Working as a Lead Producer for Broadcasts with titles as diverse as Valorant to Magic the Gathering, Vero’s superpower is her ability to balance creative goals with real world production realities. With a keen eye for ID’ing what resonates with an audience, Vero area of expertise stretches from live broadcasts all the way to social deliverables and back again.
Director of Digital Products & Platform
Taylor is a skilled digital professional with a deep understanding of online experiences and user journeys across various platforms. She previously led the programming strategy for gaming, esports, and core sports at Red Bull Canada's Media Network, where she earned a reputation for bringing fresh and creative ideas to digital platforms. She is passionate about fostering community engagement and connecting with creators to drive innovation. In her spare time, she organized sports events for women, advocating for equal representation in sports.
Community Platform Specialist
Stephanie "Saki Sakura" Diaz is a Puerto-Rican content creator with a background of over 5 years in esports. She's created and helped manage various events under different titles including Overwatch, Dead by Daylight, Mortal Kombat, and more. Her focus is on inclusivity in esports and gaming, using events and tournaments as the doorway to a stronger and better space for everyone.
Human Resources & Operations
Jocelin has over 15 years of HR and Operations experience. Jocelin is a Co-Founder and was Chief Operating Officer for Guild Esports, which officially launched in June 2020 and by October 2020 had a $52.3 million listing on the London Stock Exchange. As COO, she led HR and business operations for this global esports business headquartered in London, UK and co-owned by David Beckham.
Head of Talent
Dre is a digital talent manager. Prior to joining Paidia, Dre was a model agent spearheading the curve board at Wilhelmina before joining the ranks at two of the largest digital management companies in the creator economy. A former competitive surfer, Dre is no stranger to adversity within a cultural landscape. She is passionate about 2SLGBTQAI+ causes and while at Paidia, she strives to create an unparalleled and inclusive roster of talent.
Content & Community Specialist
Lyss is a variety streamer, content creator, and social media expert. Growing up in a small town, she has been using social media as a way to express herself and connect with others. Over the last 5 years, Lyss has turned her passion for gaming and content creation into a career with her involvement in producing and directing creator content for gaming organizations and managing teams in Overwatch Tournaments.
Paidia Talent is a mission-forward management company empowering some of the most creative and innovative content creators in the digital universe.
Our Paidia Guides are our ambassadors that will help us lead the way on our mission of creating an inclusive gaming community.
Led by industry experts who are motivated to provide sophisticated solutions that encourage positive voices within the gaming community.
ERIN ASHLEY SIMON
Erin Ashley Simon is a multi-media personality, host, producer, consultant, and part-owner of the new esports organization, XSET. Her love and passion for video games, sports, music, and content have helped to shape who she is today, pushing the culture forward and breaking barriers as a woman in the industry.
Audrey is an industry trailblazer who helped spearhead Red Bull’s esports program in 2010 and most recently worked as the company’s head of gaming communications. With more than a decade of experience, Audrey has led communications and marketing efforts for world-class brands, including Wargaming, Pizza Hut, Gamers Outreach and more.
Doha has her CFA Charter and is the Finance and Operations Director at Blueridge OMS. She is an investor and advisor to multiple early-stage and established companies and is passionate about financial literacy. Doha co-founded a non-profit organization that aims to empower women through financial education and serves as Director at the Canadian Muslim Vote.
Julia has over 10 years of experience in capital market and investor relations for various sectors including tech and gaming. Ex. Head, Investor Relations of Enthusiast Gaming (TSX/NASDAQ: EGLX ~1Bn Market Cap) Part of Go Public Team, TSX uplisting and led North American capital markets and investor relations strategy.
Krista is a DevOps and engineering professional with over 10 years experience in the industry. Her primary areas of focus are around that of building fault tolerant, highly available, and scalable systems/platforms with wide scale reach and traffic.
Jonathan is a serial entrepreneur, active angel investor, board member and speaker. He has raised over $300M USD in venture capital and has created over $2B USD in market capitalization in startup companies around the world. Jonathan has been the co-founder of 3 companies on the London Stock Exchange (ARB,CBX,GILD) and is a co-founder and board member of Leaf Mobile (LEAF.T), Canada's largest mobile game company.
Christa is a senior marketing, media and partnerships executive with expertise in building brands that operate in the center of content, community and commerce. Formerly served as a tech and finance CMO, president of a digital media company and the head of a sports and entertainment partnership firm. Christa brings broad experience in developing unique collaborations between brands and platforms.